@article{oai:jue.repo.nii.ac.jp:00001267,
 author = {芳賀, 玉樹},
 issue = {3・4},
 journal = {第一経大論集, The Economic Review of Daiichi Keizai Daigaku},
 month = {Mar},
 pages = {39--54},
 title = {ダイレクトマーケティングと情報システム},
 volume = {25},
 year = {1996},
 yomi = {ハガ}
}